we know the business

News & EDI Tips

New & EDI Tips

Crocs Creating Stepping Stones For Their Comeback

February 15, 2012

Crocs Inc announced its expansion into licensing, providing opportunities for the Crocs brand to extend beyond footwear. The company has signed licensing agreements with key global and regional manufacturers for products ranging from apparel to sunglasses and other accessories.

 

“Licensing presents an opportunity to leverage one of our most valuable assets – the global power of the Crocs brand - by associating it with best-in-class products that go beyond footwear,” said Mike DeBell, Vice President of Global Sales. “More than 200 million pairs of Crocs shoes have been sold, in more than 90 countries around the world. That’s powerful testimony to the connection forged with consumers by the Crocs brand. Through strong international and regional licensing partners, we plan to extend the power of our brand and make new consumer connections.”

 

The first non-footwear Crocs-branded products included a line of adult and children’s socks from Sock and Accessories Brands, which launched in the holiday 2011 season. These are available in North America through wholesale and retail channels. Crocs-branded socks, produced by Intersocks, will also be available throughout European markets.

 

Crocs also entered an agreement with Accessory Exchange, which is producing a variety of Crocs-branded accessories for men, women and children, in several global regions. Accessory Exchange Crocs-branded products include hats, bags, backpacks, socks and gloves that are available now at Crocs retail stores and Crocs.com.

 

In April 2012, the Crocs brand will extend to children’s apparel through an agreement with the A Group. The children’s apparel will be available in 46 countries around the globe and distributed through retail and wholesale channels. Crocs-branded sunglasses and sunglass accessories also will launch in May 2012. Eye King, LLC is producing sunglasses for adults and youth for retail and wholesale distribution in the U.S. and Canada.

 

Through a partnership with ICER Brands, Crocs Professional Footwear Division will build on the loyal following of medical professionals with the introduction of Crocs-branded scrubs. This new medical gear is available now through specialty stores and online.

 

Finally, Paramount, a sports licensee, recently kicked off Collegiate and MLB licensed footwear for the brand, which is available now.

 

“As we continue to explore these and other new collaborations, I am confident our license partners will help us grow and spread our brand promise of delivering products with profound comfort, fun and innovation,” continued DeBell.

 

A world leader in innovative casual footwear for men, women and children, Crocs Inc, offers several distinct shoe collections with more than 250 styles to suit every lifestyle.

 

For more information, visit: http://www.fibre2fashion.com/news/company-news/crocs-inc/newsdetails.aspx?news_id=108076


The Release of Air Jordans: Several People in Jail and Several Others Wounded.

December 27, 2011

Fights, vandalism and arrests marked the release of Nike’s new Air Jordan basketball shoes as a shopping rush on stores across the United States led to unrest that nearly turned into rioting.

 

The outbursts of chaos stretched from Washington state to Georgia as shoppers — often waiting for hours in lines — converged on stores Friday in pursuit of the shoes, a retro model of one of the most popular Air Jordans ever made.

 

In suburban Seattle, police used pepper spray on about 20 customers who started fighting at the Westfield Southcenter mall. The crowd started gathering at four stores in the mall around midnight and had grown to more than 1,000 people by 4 a.m., when the stores opened, Tukwila Officer Mike Murphy said. He said it started as fighting and pushing among people in line and escalated over the next hour.

 

Murphy said no injuries were reported, although some people suffered cuts or scrapes from fights. Shoppers also broke two doors, and 18-year-old man was arrested for assault after authorities say he punched an officer. “He did not get his shoes; he went to jail,” Murphy said.

 

The mayhem was reminiscent of the violence that broke out 20 years ago in many cities as the shoes, endorsed by former Chicago Bulls star Michael Jordan, became popular targets for thieves. It also had a decidedly Black Friday feel as huge crowds of shoppers overwhelmed stores for a must-have item.

 

In some areas, lines began forming several hours before businesses opened for the $180 shoes that were selling in a limited release.

 

As the crowds kept growing through the night, they became more unruly and ended in vandalism, violence and arrests.

 

A man was stabbed when a brawl broke out between several people waiting in line at a Jersey City, New Jersey mall to buy the new shoes, authorities said. The 20-year-old man was expected to recover from his injuries.

 

In Richmond, Calif., police say crowds waiting to buy the Air Jordan 11 Retro Concords at the Hilltop Mall were turned away after a gunshot rang out around 7 a.m.

 

No injuries were reported, but police said a 24-year-old suspect was taken into custody. The gun apparently went off inadvertently, the Contra Costa Times reported.

 

Seventeen-year-old Dylan Pulver in Great Neck, New York, said he’s been looking forward to the release of the shoes for several years, and he set out at 4:30 a.m. to get a pair. After the first store he tried was too crowded, he moved on to a second location and scored a pair.

 

“I probably could have used a half a size smaller, but I was just really happy to have the shoe,” he said.

 

The frenzy over Air Jordans has been dangerous in the past. Some people were mugged or even killed for early versions of the shoe, created by Nike Inc. in 1984.

 

The Air Jordan has since been a consistent hit with sneaker fans, spawning a subculture of collectors willing to wait hours to buy the latest pair. Some collectors save the shoes for special occasions or never take them out of the box.

 

The Associated Press

 

http://www.guelphmercury.com/news/world/article/644647--new-air-jordans-cause-shopping-frenzy


Potential Growth for Fashion Footwear

June 22, 2009

The NPD Group, Inc., a leading market research company, reports that while overall sales of fashion footwear were down in the most recent quarter, the segment fared better than apparel; and there were pockets of growth within the footwear market.

NPD found fashion footwear less challenged than apparel in terms of overall sales. For the three months ending in April 2009, overall apparel sales were down 8.6 percent while fashion footwear sales for the same time period were down 6.4 percent.

There are two categories in the footwear market that showed sales increases in spite of the particularly tough economic climate in the early part of this year. They are sport leisure, and outdoor. Both categories posted dollar volume growth in the three months ending April 2009.

“What this shows me, is that when the product is right and offers multiple reasons for wear, the purchases will come.” said Marshal Cohen, Chief Industry Analyst for The NPD Group, Inc. “Consumers are showing they want footwear and are willing to show their passion on their feet rather than on their backs.”

Bright spots were also evident in channel trends. Sporting goods stores and online retailers posted positive results despite the economy. While the off price and discount/mass merchants channels did post declines, they were not as deep as some of the other channels or the total fashion footwear market.

“Consumers are changing the way they shop, shopping less overall and shopping less expensively,” said Cohen. “But, at least in footwear, the consumer isn’t abandoning shopping altogether.”

The Online channel is the clear leader posting double digit growth numbers. “Consumers are finding the widest selection of product available online coupled with free shipping and the convenience of no parking hassles, it looks like a winning combination.” observed Cohen.

Another bright spot for the industry is children’s footwear. During the three months ending in April 2009, children’s footwear posted an 11.8 percent dollar volume sales increase. “Not only is this double digit growth an incredible accomplishment given the time, it is likely to be a very hopeful sign for our next important retail season, Back-To-School,” said Cohen.

For further information, visit: http://www.npd.com/press/releases/press_090617.html