July 29, 2009
As consumers strive to save on back-to-school shopping, CheapTweet.com is working with retailers and consumers alike to help locate and deliver the best deals on Twitter for kids’ and juniors’ apparel and accessories, school supplies, and more. CheapTweet is a deals search engine with an engaged community of shoppers who vote on thousands of money-saving deals and coupons from Twitter to form an easily searchable index. CheapTweet also works with retailers to maximize their presence on Twitter with its new CheapTweet Stores feature.
The National Retail Federation’s (NRF) 2009 Back to School Consumer Intentions and Actions Survey conducted by BIGresearch reports that, as a result of the current economy, 56.2 percent of back-to-school shoppers will hunt for sales more often, while 49.6 percent will spend less overall, and 40 percent plan to increase their use of coupons.
At the same time, consumer expectations for how they can interact with brands are changing. A global study conducted by Synovate in conjunction with Microsoft found that consumers regularly engage with brands online. Of the respondents, nearly one-third of 18 to 24 year old consumers talk about brands online and one in five has added branded content to a social media site.
A number of Tier 1 and Tier 2 retailers have responded to these challenges by developing a multi-faceted social media strategy, including working with CheapTweet to extend the reach of their back-to-school deals to CheapTweet’s community of shoppers on Twitter. As a recent AdWeek article states, “Marketers say the stepped-up social-media efforts reflect the fact that the medium is now key to reaching teens, who influence their parents’ purchases.” 1 Leading brands that listen and contribute to these online conversations can leverage valuable opportunities to engage with their customers.
“On Twitter, you live and die by relevance,” said Hayes Davis, Founder and CEO with Appozite, CheapTweet’s parent company. “Brands that are transparent and strategic about how they use social media to communicate with their customers will be the only brands that thrive on Twitter. CheapTweet aligns perfectly with this strategy, since our goal is to help our community save money by engaging with their favorite brands, unlike traditional advertising. Online sellers are recognizing the value of reaching their customers through Twitter and the CheapTweet community, and we look forward to working with many more companies to optimize their Twitter presence.”
For more information, visit: http://www.ismretail.com/index.php?option=com_content&task=view&id=607&Itemid=122